About Enhanced Content
Quality content is of vital importance when your end users shop online. They browse, search, and view product information to make buying decisions. Customers can't buy products if they can't find them, and they won't buy them if they can't find them easily.
Note: If the system cannot return any Enhanced Search results or item suggestions, the Advanced Search page automatically opens on the shopper's front-end Web site. Doing so allows shoppers to continue searching for items without the necessity of retyping the item information. However, once the Advanced Search page opens, shoppers continue to use the Advanced Search page until they close their Web browser and begin a different session.
Our system produces the leading e-commerce solutions for the office products industry but, no matter how sophisticated the programming, there is only so much we can do to optimize searches and help customers locate products if the underlying content does not support those efforts. S.P. Richards and United Stationers have stepped up to meet this challenge with an intensive effort to develop better, more accurate content for the Web.
Note: An additional Enhanced Content feature offered by S.P. Richards lets shoppers identify any special order items; view shipping time information, ships in 2-3 days, for example; and whether this merchandise is non-returnable, such as perishable food items. This information appears on several shopper's pages, including the Product Detail, My Favorites, Shopping Cart, Order Approval Editor, and the Checkout page. This information also prints on the shopper's order and confirmation emails. To use this feature, you must update your back office business software and receive a separate item file download from S.P. Richards. For more information, see About S.P. Richards Special Order Items Feature.
The result of an intense development effort by the wholesaler, the new e-content significantly improves the purchasing experience for your end users. Benefits include:
Quicker, More Intuitive Searches: Enhanced keyword search includes more terms familiar to industry outsiders, multiple spellings (and common misspellings) for various items and synonyms for common search terms.
Enhanced Categorization: Improved organization, a new indexing structure, and clear, logical category labels provide customers with more information and make it easier to locate products when browsing the online catalog.
Cross-selling and Up-selling of Accessories: The enhanced item information includes links to accessories and complementary items — toner and USB cables to accompany a printer, for example. United Enhanced Content shoppers can also use MyMachines to find United Stationers ink and toner content.
Additional Images: Additional image options give end users better views of products, including new extra-large images (500 x 500 pixels).
Up-Selling: Item information is also linked by package quantity and attributes to take advantage of up-sell opportunities. For example, a 25-count spindle of CDs might be linked to the 50- and 100-count spindles, encouraging end users to move up to the larger quantity.
Search Filters: Category specific attribute templates have been added, allowing end users to filter search results by product attribute. For example, a listing of pens could be filtered by attributes such as brand, ink color, ink type, point type, and so on.
Rich Media Content: The product information page will now include 360-degree revolving images, manufacturer rebates, warranties, users manuals, and more, where available.
Product Comparison Tool: End users can compare up to four items with selected attributes. When comparing items, a new window opens, displaying content and attributes for the items selected. This ability has been added to every page where the system displays a list of items including Search Results, Browse Catalog, Web Specials, and so on.
List Views: United Enhanced Content shoppers can use Quick, Detail, Summary, and Comparison views in all Item Lists. Shoppers can also view new item detail — selling points; supplies and accessories; and Warranty information, if available.
Note: Use the Custom Product Management page to add your own catalogs and items. The system automatically synchronizes your custom catalogs with your Enhanced Content Provider (ECP) Web service so your custom items appear in enhanced search results and related pages on your shopper's site. For detailed instructions, see Custom Product Management.
Missing Enhanced Search Results
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